Questions you might have.
CAN I SELL TO CHINA WITHOUT ENTERING THE MARKET?
China is developing at an enormous speed. To understand this country from the outside is hardly possible. To understand China better, you have to get to know the country and its people. This only works if you spend as much time as possible on site. Trends, preferences, and channels change at a fast pace. Marketing activities must react constantly to these changes.
Yes, you can sell to China from outside without entering the market but you should partner up with a professional team in China who can look after your brand and coordinate operations.
MY COMPANY IS STRUGGLING IN A CHANGING MARKETPLACE. CAN YOU HELP US STAY RELEVANT?
Yes. Chinese consumer markets are generally fast-changing, so you are not alone in this situation. Very important is a constant check of the brand positioning and channel presence. We help your brand to analyze its position, set targets, and support these with the right Marketing activities and an omnichannel presence and customer dialogue.
The online and offline mix is crucial to reach most target customers. We develop a best-fit Marketing campaign that covers relevant channels and trends; such as live-streaming, Social Media and Experience Marketing.
HOW DO I KNOW THAT PAUL BURKE CONSULTING IS THE RIGHT CONSULTING AGENCY FOR ME?
We don’t know if this is true or not. Seriously, we can’t tell unless we have met. We look for strategic partnerships and brands and people we would like to work together with.
We have, however, over 20 years of experience working with brands in China. The list of foreign brands who got their fingers burned is long and we haven’t added to that list. Our clients have overcome their targets and goals for the Chinese market within the first two years and are thriving in successful businesses.
All of our team have profound and long experience in China that enables us to further draw on a broad interdisciplinary network of professionals to support you to efficiently overcome any challenges you will face.
